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Best Sellers

We've Got You Covered.

Our award-winning foundations come in 40 diverse shades and 3 undertones for a skin-specific match. From luminous and dewy to matte and poreless, our vegan and clean formulas let the real you show through.

#NudeIsNotBeige

Cream Formula with a Radiant Finish

TOTAL COVER CREAM FOUNDATION

Liquid Formula with a Matte Finish

POWER PLAY FOUNDATION

Powder Formula with a Matte Finish

PRESSED MINERAL FOUNDATION

Liquid Formula with a Radiant Finish

Cream Formula with a Radiant Finish

TOTAL COVER CREAM FOUNDATION

Liquid Formula with a Matte Finish

POWER PLAY FOUNDATION

Powder Formula with a Matte Finish

PRESSED MINERAL FOUNDATION

Liquid Formula with a Radiant Finish

NATURAL FINISH FOUNDATION

40 SHADES OF INCLUSIVE COLOR

It's time to meet your match.

FIND YOUR PERFECT SHADE

N10

G90

N25

G40

P100

P100

G50

P40

P60

P20

G10

P125

What You Should Know:

All our foundations come in 40 shades and 3 undertones
“Clean” beauty: we’re free of mineral oil, gluten, parabens, fragrance, and talc
All our products are cruelty-free and vegan—always
We have a formula for every skin type
Our foundations are available in liquid, powder, or cream formulas
Choose from radiant to matte finishes with buildable coverage

Explore Our Foundations

UNCOVERED
Find Your Perfect Match

GUIDES
Which Brush Goes with My Foundation?

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Real Talk About Talc

Use it With:

Perfect Setting Powder Talc-free and ultra translucent powder that sets your makeup for all day wear

Blurring Primer Soft focus primer that blurs the appearance of imperfections

Custom Enhancer Drops Ultra concentrated illuminating drops let you customize your ideal glow

What Sets Us Apart:

COVER BETTER

Everything you want and nothing you don't

CUSTOM FX

Make everything your own with custom beauty products

+YOU

Embrace your imperfections, celebrate your uniqueness