Supreme textures, superior benefits, vegan + cruelty free formulas.

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Primers Get Personal

Introducing five primers that can keep up with your skin's needs.

The Breakout Banisher

Mattifying Primer

+Acne Treatment

Banishes blemishes with 1% salicylic acid while minimizing pores & shine.

The Soft Focus

Blurring Primer

+Pore Minimizer

Blurs fine lines and pores while leaving a soft focus effect on the skin.

The Makeup Gripper

Gripping Primer

+Firming

Creates a smooth, glass-like finish and grips makeup for longwear.

The Moisture Maximizer

Dewy Skin Primer

+Hydrating

Nourishes & hydrates while leaving skin with a dewy finish.

The Pollution Protector

Water Cloud Primer

+Pollution & Blue Light Defense

Refreshes skin while defending against pollution & blue light.

One Primer Doesn't Fit All

We’ve created 5 enriched formulas to target every texture and tone concern for smoother, longer-lasting makeup wear.

One Primer Doesn't Fit All

We’ve created 5 enriched formulas to target every texture and tone concern for smoother, longer-lasting makeup wear.

Makeup Artist Approved:

“They're the perfect canvas for makeup. My fave is the Water Cloud Primer – the cooling mouse is so refreshing and it’s also your shield of armor, protecting against pollution and blue rays." – Celebrity Makeup Artist, Jamie Greenberg

Better Together

Pair any primer with foundation for a flawless look.

Power Play Foundation

Natural Finish Foundation

Total Cover Cream Foundation

Pressed Mineral Foundation

Custom Cover Drops

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